Mkt 505 Courseguide

MKT 505 external merchandise COURSE DESCRIPTION This melody reviews the organization for international merchandise, foreign demand analysis, product suppuration and policies, trade channels, promotion policies, pricing, and legal aspects. Emphasis is on development of effective international tradeing outline addressing the major global commercialise atomic number 18as (Europe, Africa, Asia, and the Americas). INSTRUCTIONAL MATERIALS Required mental imagerys Keegan, W. J. , & Green, M. C. (2011). Global commercializeplaceing 2011 custom edition (6th ed. ). speed Saddle River, NJ Prentice Hall / Pearson. Supplemental Resources Colton, D. A. , Roth, M. S. & Bearden, W. O. (2010). Drivers of international e-Tail carrying into action The complexities of orientations and resources. diary of International merchandising, 18(1), 1-22. Friedman, T. L. (2005). The founding is flat 3. 0 A brief history of the twenty-first century, New York, NY Picador. McCue, S. (2006). Force t o force building pro moveable e-commerce strategies. Mason, OH Thomson Higher Education. Mulki, J. , Jaramillo, J. , & Locanders, W. (2009).Critical role of leadership on ethical climate and salesperson behaviors. Journal of Business Ethics, 86(2), 125-141. Okazaki, S. , Mueller, B. & Taylor, C. (2010). Global consumer culture positing Testing perceptions of soft-sell and hard-sell advertisement appeals between U. S. and Japanese consumers. Journal of International Marketing, 18(2), 20-34. Santos, N. J. , & Laczniak, G. R. (2009). Marketing to the poor An integrative justice model for engaging impoverished grocery segments. Journal of reality insurance & Marketing, 28(1), 3-15.COURSE LEARNING OUTCOMES 1. explain, implement, and evaluate effective marketing strategies found on an analysis of global in operation(p) environments, market kinetics, and internal capabilities. 2. discerp the major economic, ethnic, and political/legal aspects of the international recordical argu ment environment, including the economic dynamics of foreign trade, impact of regional and global trade integration, and hear cultural dimensions affecting marketing operations. 3. valuate the potential risks and benefits of various international markets and formulate ffective market entry strategies to support foreign market expansion. 4. amalgamate global education systems in the practise of market research. 5. merge the concepts of market segmentation, product development, and pricing policies into feasible marketing outline to fit a variety of international market environments. 6. Configure product diffusion channels and logistics to meet marketing objectives and fit a variety of global market environments. 7. Analyze an co-ordinated marketing communication (IMC) outline to support global marketing operations. 2011 stray University. all Rights Reserved. This account contains stray University mystical and proprietorship instruction and whitethorn not be copied, get ahead distributed, or other than expose in strong or in part, without the express compose permission of strayer University. MKT 505 assimilator form 1118 (1016 9-27-11) paginate 1 of 17 MKT 505 International Marketing 8. appraise and adapt corporate marketing strategies to fit the changing dynamics of foreign markets and foster a competitive advantage. . Develop and integrate global e-Commerce into the marketing system. 10. Use technology and schooling resources to research b atomic number 18s in international marketing. 11. salvage clear and before long cfall back to international marketing apply proper penning mechanics. WEEKLY COURSE SCHEDULE The standard destiny for a 4. 5 credit hour range is for students to make it 13. 5 hours in weekly work. This includes preparation, activities, and military rank regardless of delivery mode.Week 1 Preparation Reading(s) o Chapter 1 Introduction to Global Marketing o slip of paper 1-2 McDonalds Expands Globally While Adjusting Its Local Recipe Activities Discussions Evaluation 2 none Reading(s) o Chapter 2 The Global Economic Environment o Chapter 3 Regional Market Characteristics and invidious Trade Agreements Preparation 20 Preparation, Activities, and Evaluation Points e-Activity o research the NAFTA trade pact to contain the pros and cons of the placement and the ethical issues of outsourcing as a byproduct of the capital of New Hampshire.Be nimble to discuss Activities Discussions Evaluation 3 no(prenominal) Reading(s) o Chapter 4 vigorous-disposed and heathen Environments o Chapter 5 The Political, Legal, and Regulatory Environments o shell 4-1 Disney Adapts to Cultural Differences e-Activity o Research the marketing mistakes that were made at Euro Disney. Be prepared to discuss. o Go to the transparence International Website, located at http//www. transparency. org/, to review the global corruption Preparation 20 2011 stray University. all(prenominal) Rights Reserved.This document contains strayer University Confidential and proprietorship information and may not be copied, throw out distributed, or otherwise bring out in intact or in part, without the explicit written permission of sporadic University. MKT 505 scholarly person translation 1118 (1016 9-27-11) Page 2 of 17 MKT 505 International Marketing links. Determine the pros and cons of doing business in countries that are recognized as being corruptive. Be prepared to discuss. Activities Discussions Evaluation 4 compositors solecism conceive 1 genus Acer ( part 1-3) 20 280Preparation Reading(s) o Chapter 6 Global Information Systems and Market Research o Chapter 7 Segmentation, Targeting, and Positioning o Case 6-1 Market Research Transforms Coach Activities Discussions Evaluation Case domain 2 Americas Cuban Conundrum (Case 5-1) 20 240 5 Preparation Reading(s) o Chapter 8 Importing, Exporting, and Sourcing o Chapter 9 Global Market Entry Strategies Licensing, I nvestment, and Strategic completelyiances o Case 9-2 Jaguars handing over to India Activities Discussions Evaluation None Reading(s) o Chapter 10 Brand and Product Decisions in Global Marketing o Chapter 11 Pricing Decisions o Case 11-2 LVMH and Luxury Goods Marketing e-Activity o Research the NAFTA trade agreement and be prepared to discuss the pros and cons of the agreement and the ethical issues of outsourcing as a byproduct of the agreement. Be prepared to discuss. o The top-ranked brands for 2008 are shown in the textbook as Table 10-2. Browse with the list and direct any brand that interests you. Compare its 2008 rank with the most recent ranking at http//www. usinessweek. com/interactive_reports/top_brands. html. Determine how the brands ranking has changed and support your judgement with outside sources. Be prepared to discuss. 20 6 Preparation 2011 Strayer University. every last(predicate) Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, get on distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11) Page 3 of 17 MKT 505 International MarketingActivities Discussions Evaluation 7 Case force field 3 Carmakers Target Gen Y (Case 7-2) Preparation Reading(s) o Chapter 12 Global Marketing bring and Physical Distribution o Chapter 13 Global Marketing communications Decisions I Advertising and overt Relations o Case 12-1 Tesco Expands in the unite States Activities Discussions Evaluation 8 None Preparation Reading(s) o Chapter 14 Global Marketing Communications Decisions II Sales Promotion, Personal Selling, Special Forms of Marketing Communications o Chapter 16 Strategic genes of Competitive Advantage o Case 16-2 Kodak n the Twenty-First hundred Activities Discussions Evaluation 9 Case Study 4 Advertising, Public Relations, and the 2008 capital of Red Ch ina Olympics (Case 13-1) 20 240 20 20 240 Preparation Reading(s) o Chapter 15 Digital Revolution o Case 15-1 Global Marketers Use Social Media Activities Discussions Evaluation None Reading(s) o Chapter 17 Leadership, Organization, and Corporate Social Responsibility o Case 17-2 Boeing versus Airbus A Battle for the Skies e-Activity o Research the spic-and-spans and break a company that has watercoursely violated its commission to corporate social responsibility 20 10 Preparation 2011 Strayer University.All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11) Page 4 of 17 MKT 505 International Marketing (CSR). Be prepared to discuss. Activities Discussions Evaluation 11 Case Study 5 eBay in Asia (Case 15-2) Preparation Reading(s) o Case 4-2 Barbie Growing Pains as the American Girl Goes Global o Case 10-2 The Smart Car Activities Discussions Evaluation None 20 20 240GRADING SCALE GRADUATE Assignments Case Study 1 Acer (Case 1-3) Case Study 2 Americas Cuban Conundrum (Case 5-1) Case Study 3 Carmakers Target Gen Y (Case 7-2) Case Study 4 Advertising, Public Relations, and the 2008 Beijing Olympics (Case 13-1) Case Study 5 eBay in Asia (Case 15-2) Participation (22 discussions outlay 10 points apiece) matchs Total Points 280 240 240 240 240 220 1,460 % of Grade 19% 16% 16% 16% 16% 15% 100% Points 1,314 1,460 1,168 1,313 1,022 1,167 Below 1,022 parcel 90% 100% 80% 89% 70% 79% Below 70% Grade A B C F 2011 Strayer University.All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 11 18 (1016 9-27-11) Page 5 of 17 MKT 505 Assignments and Rubrics Case Study 1 Acer (Case 1-3) cod Week 3 and worth 280 points Write a 4-5 rascal report that answers the dramatiseing 1. Acers strategy has been described as divide and conquer. Compare and contrast this to Lenovos strategy. . explicate how the global markets-local markets paradox figures into Stan Shihs strategy for China. 3. Determine what strategies Acer can apply to become the existences third-largest PC company, bottom of the inning Dell and Hewlett-Packard. 4. Even before the incumbent economic crisis deepened, growth in the U. S. PC market had begun to slow down. Despite strong competition from Dell and Hewlett-Packard, Acers U. S. market share increased from 1 percent in 2004 to 3. 3 percent by the end of 2006. Analyze Acers prospects for gaining further share in the United States. . Provide evidence from at least(prenominal) three (3) qualified sources with the answer to number four, e. g. , textbook, peer-reviewed journals, government, or professional organizations Websites. Note Properly cite your sources in the report and on a separate reference summon that follows the APA style conventions. Your appellation must Be subjectd, double spaced, use Times New papistic cheek (size 12), with one-inch margins on all sides citations and references must follow APA or school-specific format. chip shot with your prof for any additive instructions. entangle a foil knave containing the surname of the subsidization, the students name, the professors name, the course title, and the date. The cover page and the reference page are not include in the required assignment page length. The specific Course Learning Outcomes associated with this assignment are Formulate, implement, and evaluate effective marketing strategies based on an analysis of global operating environments, market dynamics, and internal capabilities. Use technology and information resources to research issues i n international marketing.Write clearly and briefly intimately international marketing utilise proper writing mechanics. Grading for this assignment testament be based on answer prime(a), logic/organization of the paper, and language and writing skills, using the future(a) rubric. Points 280 Criteria 1. Acers strategy has been described as divide and conquer. Compare and contrast this to Lenovos strategy. Weight 20% 2. justify how the global markets-local markets paradox figures Case Study 1 Acer (Case 1-3) unimaginable (Below 70% F) Did not cut in or incompletely compared and contrasted Acers strategy to Lenovos strategy.Did not learn or incompletely explained how the second-rate (70-79% C) partly compared and contrasted Acers strategy to Lenovos strategy. well(p) (80-89% B) satisfactorily compared and contrasted Acers strategy to Lenovos strategy. Exemplary (90-100% A) exhaustively compared and contrasted Acers strategy to Lenovos strategy. partially explained how t he global markets-local satisfactorily soundly explained how the explained how the global markets-local global markets-local 2011 Strayer University. All Rights Reserved.This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11) Page 6 of 17 MKT 505 Assignments and Rubrics into Stan Shihs strategy for China. Weight 20% global marketslocal markets paradox figures into Stan Shihs strategy for China. Did not depict or incompletely determined what strategies Acer can apply to become the earths third largest PC company, behind Dell and Hewlett-Packard.Did not yield or incompletely study Acers prospects for gaining further share in the United States. No references provided. markets paradox figures into Stan Shihs strategy for China. partially determined what strate gies Acer can apply to become the worlds third largest PC company, behind Dell and HewlettPackard. partly canvas Acers prospects for gaining further share in the United States. markets paradox figures into Stan Shihs strategy for China. Satisfactorily determined what strategies Acer can apply to become the worlds third largest PC company, behind Dell and HewlettPackard.Satisfactorily analyzed Acers prospects for gaining further share in the United States. markets paradox figures into Stan Shihs strategy for China. well determined what strategies Acer can apply to become the worlds third largest PC company, behind Dell and HewlettPackard. good analyzed Acers prospects for gaining further share in the United States. 3. Determine what strategies Acer can apply to become the worlds third largest PC company, behind Dell and Hewlett-Packard. Weight 20% 4. AnalyzeAcers prospects for gaining further share in the United States. Weight 20% 5. 3 References Weight 10% 6. clearness and writi ng mechanics. Weight 10% more than than 6 errors set out Does not meet the required number of references well-nigh or all references poor quality choices. 5-6 errors present Meets number of required references all references high quality choices. 3-4 errors present Exceeds number of required references all references high quality choices. 0-2 errors present 2011 Strayer University. All Rights Reserved.This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11) Page 7 of 17 MKT 505 Assignments and Rubrics Case Study 2 Americas Cuban Conundrum (Case 5-1) Due Week 4 and worth 240 points Write a 4-5 page report that answers the following 1. Analyze the linchpin issue that prompted the EU to take the Helms-Burton dispute to the WTO. 2. Decide who benefits and who suf fers from an censor of this pillowcase and explain your precept. . Compose a resolution to the trade situation between the U. S. and Cuba. 4. Given that trade transaction sum up between the U. S. and Cuba, determine what type of economic barriers would pass on to be drown by a U. S. regular to add business successfully in Cuba. Your assignment must Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides references must follow APA or school-specific format. bust with your professor for any additional instructions. Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date.The cover page and the reference page are not include in the required page length. The specific Course Learning Outcomes associated with this assignment are Analyze the major economic, cultural, and political/legal aspects of the international business environment, including the economic dy namics of foreign trade, impact of regional and global trade integration, and key cultural dimensions affecting marketing operations. Use technology and information resources to research issues in international marketing.Write clearly and concisely close to international marketing using proper writing mechanics. Grading for this assignment volition be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. Points 240 Criteria 1. Analyze the key issue that prompted the EU to take the Helms-Burton dispute to the WTO. Weight 20% Case Study 2 Americas Cuban Conundrum (Case 5-1) Unacceptable (Below 70% F) Did not submit or incompletely analyzed the key issue that prompted the EU to take the Helms-Burton dispute to the WTO.Did not submit or incompletely resolute who benefits and who suffers from an embargo of this type and explain your rationale. Did not submit or incompletely dispassionate a Fair (70-79% C) partially an alyzed the key issue that prompted the EU to take the HelmsBurton dispute to the WTO. Partially decided who benefits and who suffers from an embargo of this type and explain your rationale. Partially composed a resolution to the trade situation Proficient (80-89% B) Satisfactorily analyzed the key issue that prompted the EU to take the Helms-Burton dispute to the WTO.Satisfactorily decided who benefits and who suffers from an embargo of this type and explain your rationale. Satisfactorily composed a resolution to the Exemplary (90-100% A) good analyzed the key issue that prompted the EU to take the HelmsBurton dispute to the WTO. Thoroughly decided who benefits and who suffers from an embargo of this type and explain your rationale. Thoroughly composed a resolution to the 2. Decide who benefits and who suffers from an embargo of this type and explain your rationale. Weight 20% 3. Compose a resolution to the trade situation between the U.S. and 2011 Strayer University. All Rights Res erved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11) Page 8 of 17 MKT 505 Assignments and Rubrics Cuba. Weight 25% resolution to the trade situation between the U. S. and Cuba. Did not submit or incompletely determined what type of economic barriers would pee-pee to be overcome by a U. S. irm to conduct business successfully in Cuba. More than 6 errors present between the U. S. and Cuba. Partially determined what type of economic barriers would have to be overcome by a U. S. trusty to conduct business successfully in Cuba. 5-6 errors present trade situation between the U. S. and Cuba. Satisfactorily determined what type of economic barriers would have to be overcome by a U. S. trustworthy to conduct business successfully in Cuba. 3-4 errors present trade situation between the U. S. and Cuba. Thoroughly determined what type of economic barriers would have to be overcome by a U. S. irm to conduct business successfully in Cuba. 4. Given that trade relations resume between the U. S. and Cuba, determine what type of economic barriers would have to be overcome by a U. S. firm to conduct business successfully in Cuba. Weight 25% 5. Clarity and writing mechanics. Weight 10% 0-2 errors present 2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.MKT 505 Student Version 1118 (1016 9-27-11) Page 9 of 17 MKT 505 Assignments and Rubrics Case Study 3 Carmakers Target Gen Y (Case 7-2) Due Week 6 and worth 240 points Write a 4-5 page report that answers the following 1. Explain the strategy behind Asiatic automakers targeting Gen Y. 2. Analyze the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. 3. Determine the rationale behind Toyotas decisiveness to limit the number of Scion vehicles operational for sale. Do you agree or disagree? Provide a rationale. 4.Research current strategies that Ford and GM are using to cater to this particular market segment. Your assignment must Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific Course Learning Outcomes associated with this assignment are Integrate the concepts of market segmentation, product dev elopment, and pricing policies into viable marketing strategy to fit a variety of international market environments. Use technology and information resources to research issues in international marketing. Write clearly and concisely about international marketing using proper writing mechanics. Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.Points 240 Criteria 1. Explain the strategy behind Asian automakers targeting Gen Y. Weight 20% 2. Analyze the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. Weight 20% Case Study 3 Carmakers Target Gen Y (Case 7-2) Unacceptable (Below 70% F) Did not submit or incompletely explained the strategy behind Asian automakers targeting Gen Y. Did not submit or incompletely analyzed the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. Did not submit or incompletely de termined theFair (70-79% C) Partially explained the strategy behind Asian automakers targeting Gen Y. Partially analyzed the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. Proficient (80-89% B) Satisfactorily explained the strategy behind Asian automakers targeting Gen Y. Satisfactorily analyzed the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. Satisfactorily determined the rationale behind Exemplary (90-100% A) Thoroughly explained the strategy behind Asian automakers targeting Gen Y.Thoroughly analyzed the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. 3. Determine the rationale behind Toyotas decision to limit the Partially determined the rationale behind Toyotas decision to Thoroughly determined the rationale behind 2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.MKT 505 Student Version 1118 (1016 9-27-11) Page 10 of 17 MKT 505 Assignments and Rubrics number of Scion vehicles open for sale. Do you agree or disagree? Provide a rationale. Weight 25% rationale behind Toyotas decision to limit the number of Scion vehicles available for sale. Provided a rationale for agreement or disagreement. Did not submit or incompletely researched current strategies that Ford and GM are using to cater to this particular market segment. More than 6 errors present limit the number of Scion vehicles available for sale. Provided a partial rationale for agreement or disagreement.Partially researched current strategies that Ford and GM are using to cater to this particular market segment. Toyotas decision to limit the number of Scion vehicles available for sale. Provided a satisfactory rationale for agreement or disagreem ent. Satisfactorily researched current strategies that Ford and GM are using to cater to this particular market segment. 3-4 errors present Toyotas decision to limit the number of Scion vehicles available for sale. Provided a thorough rationale for agreement or disagreement. Thoroughly researched current strategies that Ford and GM are sing to cater to this particular market segment. 0-2 errors present 4. Research current strategies that Ford and GM are using to cater to this particular market segment. Weight 25% 5. Clarity and writing mechanics. Weight 10% 5-6 errors present 2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11) Page 11 of 17MKT 505 Assignments and Rubrics Case Study 4 Advertising, Public Relations , and the 2008 Beijing Olympics (Case 13-1) Due Week 8 and worth 240 points Write a 4-5 page report that answers the following 1. Analyze the reasons wherefore the Chinese government hire a Western public relations firm to work on the 2008 Beijing Olympics. 2. Assess the reasons why protesters and activists target events such as the Olympics. 3. Evaluate whether the fortune to separate out a global audience by publicise during the Olympics offsets the potential for mischievousness publicity. 4.Analyze how well of a muse the companies identified in this case did in anticipating and responding to the protests. Your assignment must Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific Course Learning Outcomes associated with this assignment are Analyze an integrated marketing communication (IMC) strategy to support global marketing operations. Use technology and information resources to research issues in international marketing. Write clearly and concisely about international marketing using proper writing mechanics. Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. Points 240 Criteria 1.Analyze the reasons why the Chinese government employ a Western public relations firm to work on the 2008 Beijing Olympics. Weight 20% Case Study 4 Advertising, Public Relations, and the 2008 Beijing Olympics (Case 13-1) Unacceptable (Below 70% F) Did not submit or incompletely analyzed the reasons why the Chinese government hired a Western public relations fi rm to work on the 2008 Beijing Olympics. Did not submit or incompletely assessed the reasons why protesters and activists target events such as the Fair (70-79% C)Partially analyzed the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. Proficient (80-89% B) Satisfactorily analyzed the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. Exemplary (90-100% A) Thoroughly analyzed the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. 2. Assess the reasons why protesters and activists target events such as the Olympics. Weight 20%Partially assessed the reasons why protesters and activists target events such as the Olympics. Satisfactorily assessed the reasons why protesters and activists target events such as the Olympics. Thoroughly assessed the reasons why protesters and activists target events such as the O lympics. 2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.MKT 505 Student Version 1118 (1016 9-27-11) Page 12 of 17 MKT 505 Assignments and Rubrics 3. Evaluate whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity. Weight 25% Olympics. Did not submit or incompletely evaluated whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity. Did not submit or incompletely analyzed how well of a job the companies identified in this case did in anticipating and responding to the protests.More than 6 errors present Partially evaluated whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity. Partially how well of a job the companies identified in this case did in anticipating and responding to the protests. Satisfactorily evaluated whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity. Satisfactorily how well of a job the companies identified in this case did in anticipating and responding to the protests.Thoroughly evaluated whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity. Thoroughly how well of a job the companies identified in this case did in anticipating and responding to the protests. 4. Analyze how well of a job the companies identified in this case did in anticipating and responding to the protests. Weight 25% 5. Clarity and writing mechanics. Weight 10% 5-6 errors present 3-4 errors present 0-2 errors present 2011 Strayer University. All Rights Reserved.This document contains Stray er University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11) Page 13 of 17 MKT 505 Assignments and Rubrics Case Study 5 eBay in Asia (Case 15-2) Due Week 10 and worth 240 points Write a 4-5 page report that answers the following 1. Analyze the key factors that have cause eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided 2.Compare and contrast the strategies utilise by Yahoo and eBay in their Asian market approach. 3. Assess what eBays shifting to grown command of its main China operation to tom turkey Online signifies. 4. Formulate some additional strategies that eBay could use in the Asian market. Your assignment must Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides citations an d references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific Course Learning Outcomes associated with this assignment are Evaluate and adapt corporate marketing strategies to fit the changing dynamics of foreign markets and foster a competitive advantage. Use technology and information resources to research issues in international marketing. Write clearly and concisely about international marketing using proper writing mechanics.Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. Points 240 Criteria 1. Analyze the key factors that have ca utilize eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided. Weight 20% Case Study 5 eBay in Asia (Case 15-2) Unacceptable (Below 70% F) Did not submit or incompletely analyzed the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided.Did not submit or incompletely compared and contrasted the strategies used by Yahoo and eBay in their Asian market approach. Did not submit or Fair (70-79% C) Partially analyzed the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided. Partially compared and contrasted the strategies used by Yahoo and eBay in their Asian market approach. Proficient (80-89% B) Satisfactorily analyzed the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided.Satisfactorily compared and contrasted the strategies used by Yahoo and eBay in their Asian market approach. Satisfactorily Exemplary (90-100% A) Thoroughly analyzed the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided. Thoroughly compared and contrasted the strategies used by Yahoo and eBay in their Asian market approach. Thoroughly 2. Compare and contrast the strategies used by Yahoo and eBay in their Asian market approach. Weight 20% 3. Assess what eBays Partially assessed 2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11) Page 14 of 17 MKT 505 Assignments and Rubrics shift to giving visit of its main China operation to Tom Online signifies. Weight 25% incomp letely assessed what eBays shift to giving control of its main China operation to Tom Online signifies.Did not submit or incompletely develop some additional strategies that eBay could use in the Asian market. More than 6 errors present what eBays shift to giving control of its main China operation to Tom Online signifies. assessed what eBays shift to giving control of its main China operation to Tom Online signifies. Satisfactorily formulated some additional strategies that eBay could use in the Asian market. 3-4 errors present assessed what eBays shift to giving control of its main China operation to Tom Online signifies. 4. Formulate some additional strategies that eBay could use in the Asian arket. Weight 25% 5. Clarity and report Mechanics. Weight 10% Partially formulated some additional strategies that eBay could use in the Asian market. 5-6 errors present Thoroughly formulated some additional strategies that eBay could use in the Asian market. 0-2 errors present 2011 Straye r University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.MKT 505 Student Version 1118 (1016 9-27-11) Page 15 of 17 MKT505 Student Notes Weekly Course Schedule The subprogram of the course schedule is to give you, at a glance, the required preparation, activities, and evaluation components of your course. For more information about your course, whether on-ground or online, access your online course shell. The expectations for a 4. 5 credit hour course are for students to spend 13. 5 hours in weekly work. This time estimate includes preparation, activities, and evaluation regardless of the delivery mode. Instructional MaterialsIn order to be fully prepared, obtain a copy of the required textbooks and other instructional materials forward to the first day of dissever. When available, Strayer University provides a link to the first three (3) chapters of your textbook(s) in eBook format. Check your online course shell for availability. Review the online course shell or check with your professor to determine whether Internet-based assignments and activities are used in this course. Instructional materials are obtained through the universitys virtual bookstore and can be accessed through iCampus httpbookstore. mbsdirect. net/strayer. htm.Courses with Internet-based assignments and activities on publisher sites may require the purchase of onetime access codes. When purchasing used textbooks, a separate access code purchase will be necessary. Discussions Students taking this course online are required to post their discussions to a weekly thread in the online course shell. Respond to at least two (2) other students posts to earn full credit for each discussion. As it is always possible that you could lose your work due to unforeseen circumstances, you shou ld routinely save your work in a separate wedge before posting in the course discussion area.Professors hold discussions during class time for on-ground students. Check with your professor if any additional discussion participation is required in the online course shell outside of class hours. Assignments A standardized performance tearing down rubric is a tool your professor will use to evaluate your written assignments. Review the rubric before submitting assignments that have grading rubrics associated with them to ensure you have met the performance criteria stated on the rubric. Grades are based on individual effort. There is no group grading however, working in groups in the online or on-ground classroom is acceptable.Assignments for online students are always submitted through the online course shell. On-ground professors will inform students on how to submit assignments, whether in paper format or through the online course shell. Resources The Resource Center piloting but ton in the online course shell contains helpful links. Strayer University Library Resources are available here as well as other important information. You should review this area to date resources and answers to common questions. technological support is available for the following For technical questions, please contact Strayer Online practiced Support by logging in to your iCampus account at https//icampus. strayer. edu/login and submitting a case under Student Center, then Submit Help Ticket. If you are unable to log in to your iCampus account, please contact Technical Support via phone at (877) 642-2999. 2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.MKT 505 Student Version 1118 (1016 9-27-11) Page 16 of 17 MKT505 Student Notes For concerns wi th your class, please access the Solution Center by logging in to your iCampus account at https//icampus. strayer. edu/login and submitting a case under Student Center, then Submit Help Ticket. If you are unable to log in to your iCampus account, please contact the IT Help Desk at (866) 610-8123 or at mailtoemailprotected edu. TurnItIn. com is an optional online tool to assess the originality of student written work.Check with your professor for access and use instructions. The Strayer Policies link on the navigation bar in the online course shell contains academic policies. It is important that students be aware of these policies. . 2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11) Page 17 of 17