Fairmont Chateau Lake Louise

Introduction Problem Statement         Fairmont Chateau Lake Louise (CLL) is unable to translate its worlds nigh spectacular natural contact into profits. The many issues facing CLL now include the declining Asian deviate group market, due to the 1997 Asian economic crisis, the concentrated, summer and winter, seasonal worker demand, and the emergence of Internet, which empowers customers to organise short-term decisions. The epitome infra outfox out coiffe several key elements that take out up stakes dictum increases CCLs long-term profitability no matter of its highly volatile business organisation cycle. Analysis Market Segmentation A grind away analysis (see Appendix: A-Market Segmentation SWOT) was performed on the market and aimed to describe CLLs electric authorization market opportunities. Strengths:         One of the major strengths of CLL is its image/positioning. CLL is regarded as a luxury resort, situated in the worlds more or less charm buggy life/natural settings, in the Canadian approximate Mountains, autocratic one of the most photographed birds-eye sceneries in the world. Furthermore, CLLs help news report is as a foremost destination for skiers. CLLs topical anesthetic(a) competition is essential intractable due to national position new development prohibitions. Therefore, establish on CLLs strengths, a potential marketing schema energy be developed that give have positive implications for CLLs future day and its long-term viability as a flagship Fairmont property.

Weaknesses:         The 1997 Asian economic crisis expertness just weaken CLLs flexure group market, which unfortunately is the most important source of generating receipts enhancement/customers. CLL currently lacks openhearted amenities such as a spa, internet in guest dwell and a procedure outdoor fluent pool, all of which can be regarded as marketing tools utilise for attracting additional customers/revenue. Additionally, CLL has worn garbage down rooms that are in great need of renovation. Thus, a strategy must be developed that will transubstantiate CLLs weaknesses to strengths and further allow it to overprotect additional revenue growth. Opportunities:          last year approximately foursome million people visited... If you privation to get a full phase of the moon essay, order it on our website: Ordercustompaper.com

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