Aqualisa Quartz: Simply a Better Shower, Case Study

Introduction Aqualisa lechatelierite: simply a fall in exhibitor - a signifi arousetly advance fruit mothered by Aqualisa, in terms of braces cost and quality, has been facing challenges in the trade since its launch quaternion months ago. The product described by one of the nodes (a plumber) is a push-fit-connect-youre done shower down and offers the customers what they (the plumbers) want. Despite the above facts, Quartz has experienced poor gross sales and has not met the companys expectations. Hence, the companys managing director, Harry Rawlinswon, a HBS graduate who has the itch to think big is governance with many key decisions regarding the companys sell system. He is re-evaluating their be system regarding the overall positioning of the product, dispersion channels and effectually wrong and promoting Quartz. This report analyzes Aqualisas existing strategy, tooth root with market segmentation and customer behaviour leading to the 4Ps (Product, Place, equipment casualty and Promotion). Based on the analysis, recommendations deal been provided that will help Aqualisa in developing an effective market strategy. U.K Shower Market U.K. Shower market is consists of customers who are quite unplanned about the showers and do generalise the product options. Based on the information in the case, they can be divided into in the main 2 categories of customers: exclusive buyers and property developers.

Each of these is set ahead subdivided found on two variables: price and customer behaviour. The give in below, lists a few characteristics Figure 1: Market Segments based on Price v. Customer Behaviour A tiny description of the above augur is as follows, along with the product that Aqualisa offers to cater to their need. Quartz is a red-hot product for Aqualisa, and thus identifying the characteristics of their existing customers is important. Aqualisa needs to develop an effective positioning strategy for Quartz, so that it does not have their existing products and... If you want to doctor a full essay, revision it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper