Love - consumer behavior Assignment Example | Topics and Well Written Essays - 250 words

Love - consumer behavior - Assignment ExamplePromotions will offer these consumers to a greater extent information that helps them to take aim products (Solomon, Zaichkowsky & Polegato, 2011). Marketers should make the advertisements as attractive as possible to win customers loyalty.Consumers in the low-involvement power structure level do not have a variety of brand preference. Therefore, marketers should use high whole tone packaging to attract consumers who focus more on passive acquirement as they experiment on products. Self-satisfaction as stimulus-response connections is essential (Solomon, Zaichkowsky & Polegato, 2011). more(prenominal) so, they pay high prices for brand preferences, as they are more attracted to what they see as their choice.Experiental hierarchy level of consumers buys products depending on their motives and moods. As a result, marketers who use persuasive talk through placement get these consumers because they do not remain loyal to a brand (Solomon, Zaichkowsky & Polegato, 2011). More than often, the purchasing patterns of consumers in this level make a decision based on individual emotions as they tend to be influenced by ethnic, racial, religion, age.It is more relevant to understand that consumer behavior affects the purchasing decisions individuals undertake. As a result, marketers should focus on using the components of market mix to win more customers. More than often, they should focus on customers seeking loyalty to a given brand especially those in the standard and passive learning