Marketing Assignment Kudler Fine Foods

The following paper forget discuss Kudler Fine Foods ticktack in expanding its business of providing distinguishing characteristic foods in the San Diego metropolitan chain to include catering services. The reader leave assess Kudlers mart research and learn of Kudlers marketing mix, product availability, competitive preparation for the catering service, marketing the catering service and the effects of Kudler concentrate with local growers of organic produce. In deciding to take this step, Kudler get-go objective in marketing research is to discover what its capacity catering guest?s wants and needs. The objective of this class is to maturement customer awareness of products, increase purchases of high-margin products and introduce products to new customers. This planning class social is designed to show customers how to prepare metier foods, increasing customer?s time spent and oftenness of visits to the store and the chance of meeting a world-renowned ch ef, local celebrities or even the owner, Kathy Kudler. These events are upscale and exclusive and preferably held at Kudlers but the readiness class is available to customers at their homes for a premium price. By building customer awareness and work of high-margin items Kudler tracks what products are being purchased and rolled into a frequent shopper class. scathe is non the primary factor for Kudlers customers; therefore, its frequent shopper programme is not designed to provide product discounts but to build customer loyalty by providing customer points which can be ransomed for high end gifts or specialty foods. How will Kudler crimp new high end customers?Kudlers targeted awareness building program is direct marketing and word of mouth. Word of mouth is by existing customers talking to potential customers about Kudlers products and services i.e. provision class socials. Direct mail promotional literature will be mailed to high-income zip codes which will cont ain nurture about Kudlers products and ser! vices. If you want to get a full essay, methodicalness it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper