Creative Brief

| PROMOTIONAL STRATEGY entree| | | | PROMOTIONAL STRATEGY endurance| | | CREATIVE BRIEF FOR CAPITAL ONE CASE 1. wherefore ar we advertizing? To raise roof singles cognizance and communicate a position in the securities industry in order to achieve growth and change the commercializes erudition of its financial products. The objective of announce is to engineer youthful customers with their low interest rates as sound as to focus on existing customers by promoting their fuss unacquainted(p) products and services. 2. Who we argon talking to? The Capital One customers practise teaching card game for the following reasons: * For Convenience * To avoid carrying cash * To relieve the track of expenses * For put in loyalty reward points As per the industry trends in 2004-05, on that point were competitive pressures in the prime and superprime lending markets. These pressures were expected to addr ess through 2005-06 as low interest rates keep to cause color of prime and superprime assent cards markets. So, as per the analysis tooshie customer segments should include two groups: major(ip) Focus (most of the ads in the campaign): Subprime customers minuscule Focus: Existing customers This advertising strategy should be followed at this point of time, but in the longer run provoker reinforcement among the existing customers (after science of subprime customers) should be the key strategy. 3. What do they think about the brand now? Canadian consumers are aware of Capital One Credit cards. Canadians were aware of smashing value without the hassle science of Capital One credit cards owing to advertising spillover from U.S. In fact Capital One customers were equally possible to use credit cards for special occasion purchases as well as for business-related purchases whereas the world-wide population was more in all probability to use credit card for business r elated drive which substantiates their perc! eption in the minds of the consumers. Consumers in Canada...If you want to get a spacious essay, order it on our website: OrderCustomPaper.com

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