Mobile Commerce Acceptance -An Investigation of Antecedent Factors

unsettled Commerce Acceptance - an Investigation of ascendent Factors Humboldt University of Berlin, readiness of Economics, Spandauerstr 1, 10178 Berlin, Germany Abstract. This report card presents an extended investigation of several articles conducted on user acceptation criteria of nimble commerce. The most influential convocation of antecedent concomitantors cerebrate to m-commerce acceptance is astir(predicate) usefulness. Moreover, some understudied factors about cultural values, mental factors and consumer behavior has also been found to fork up significant effect on users m-commerce adoption decisions according to different studies. Furthermore, a palmy m-commerce adoption case study from southern Africa is presented as an lotion part. The paper ends with the presentation of most hit conclusions from various studies and the best research path for the future studies. Keywords: M-Commerce, TAM, Adoption, overlay Usefulness 1 Introduction Mobile pho nes are commonly used by a wide range of consumers. From sozzled countries to poor ones, the adoption of peregrine phones has been faster than any new(prenominal) electronic devices. Many experts have already labeled the starting taper decade of 21st century as the decade of mobile commerce as the m-commerce revenues reached to half trillion dollars by 2009 [15], [26].

Mobile commerce can be defined as a wanderping vex without a medium of forcible shop so that users buy or sell goods or function via their mobile devices. The most striking feature of m-commerce is the fact that the proceeding can take pl ace anytime, anywhere. Several examples of t! his experience includes downloading practice of medicine/graphics/animations, shop for goods and services, play interactive online games, passel stocks, book tickets, recollect friends, conduct financial and banking transactions and so on [33]. In order for firms to design productive m-commerce strategies, they first need to deduct the factors that influence users decisions to get pertain in the m-commerce. Many theories go in order to formulate the driving... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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