Capital One

detonator unitary Melvin Jackson Professor Shawn Richmond senior Seminar in Business Administration may 31, 2010 Identify and draw in the key environmental forces that nurture immediate strategical implications for capital of the United States iodin. both key environmental forces that have immediate strategic implications argon political and economic. Legislators have been beat up consumer sanction to reform recognition card policies due to the helplessness miserliness. Since so many consumers are without jobs or have taken lucre cuts in the last few years, the ability for them to reinforce their debts is badly diminished. Credit card companies had been charging outlandish enliven rate. several(prenominal) class follow up suits have been filed against Capital One and are still pending. Two of these lawsuits have been filed by State attorney Generals. In 2005 The manganese state attorney generals office sued Capital One, claiming it is mi sleading consumers with promises of fixed interest rates, then(prenominal) hiking their rates as often as 400 pct (Sullivan, 2005). Customers are being penalized unworthily and are experiencing extreme hikes in interest rates.

President Obama sign-language(a) a law that give limit the conditions under which interest rates can increase, where and how credit cards are advertised, more than time ordain be supported for a bill to be paid, and universal default will be eliminated (msn.com). These changes will allow customers to improve their credit place which will improve their ken of credit companies such as Capital One. Once the economy improves,! these same consumers will think the ships company that was most impulsive to work with them and continue to do business with them. Identify and detect the capabilities and weaknesses within Capital One that have immediate strategic implications. One of Capital Ones internal weaknesses is the gist of money it allocates on advertise in relation to its competition. The company spent $290.4 million in 2004 for commercials. Market analysts have...If you want to abridge a full essay, rate it on our website: OrderCustomPaper.com

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