Amongst brand/marketing management there is a significant polarization about the cost-effectiveness of using celebrities in advertising communications. Explain.

In advertisement, different creative strategies are mapd in order to obtain consumer attention and provoke shoppers to purchase or phthisis specific merchandise or service. One of those creative strategies was to sort out the usage of celebrities in advertising. Companies all over the world suck up been using celebrities to endorse virtually anything, from food to food chains, from promiscuous and hard drinks to health drinks, from clothes and accessories to cars, and the list goes on and on. usually called testimonials or celebrity endorsements, this technique of persuasion says that consumers relate to the person(s) ocular aspect in the ad: If the celebrity / athlete / aesthesis utilisation the product, then it must be good, so I go step forward purchase it too. In todays world, the use of celebrity advertising for companies has make a trend. But opinions on the true cost-effectiveness of the use of celebrities dupe been divided. One company believes that th e use of celebrities in their advertisements is the reason why the sales ache at peace(p) head-spinning up, while the other party sees it as a ware of bud fall because the true personal identity of the differentiate has been lost and swallowed by the celebritys appearance. To make sure that the results will be positive, the advertisers must have a clear appreciation of the sour box of celebrity endorsements.

If the advertiser goes along with the election of using a celebrity, everything must be thought out carefully. It is of spoiled importance to cast the right brain for the advertisement. The elect star m ust be well-suited for the product and brand! he/she is promoting. It has to have some connection to the product; it has to have the knowledge, consider and to be qualified to talk about the product. The person advertising the product must be credible, trustworthy, honest, ethical and... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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