Integrated Marketing Campaign Principles and Practices Case Study: Ballet (Performing Arts company)

Background of Hong Kong concert dance Founded in 1979, Hong Kong ballet is the solitary(prenominal) professional ballet association in Hong Kong. Under the delicate direction of Stephen Jefferies, the Company offers a broad-based repertoire, c oering serious music and neoclassic works as tumefy as original pieces with a Chinese theme. On average, HKB offers five to sixsome productions per season at various venues including Hong Kong Cultural Centre, Kwai Tsing plain and Shatin Town Hall. separately production consists of about five performances over a point in time of one week. With the exception of The Nutcracker, a touristy festive classical piece, this production consists of about fifteen performances over a spot of two weeks. Funding for the Company comes mainly from the Hong Kong humanistic redress Development Council, established by the Hong Kong Government in 1995 to plan, incite and support the broad development of the arts and arts education. Therefore, Hong Kong ballet has to fulfil social responsibilities. A current example is the Relaunch Hong Kong affair that is taking place in Toronto. Organized by the Hong Kong frugal and Trade Office, the Hong Kong concert dance will perform an original Chinese themed production, apologue of the Great Archer, in Toronto, Canada, in May 2004. chalk up to Mr.

Bassnio So, Director of the Hong Kong Economic and Trade Office (Canada), he said, fabrication of the Great Archer is about a hero who defend the world by shooting down nine of the ten scorching suns. It symbolises how Hong Kong has recovered and re-launche d itself by overcoming one difficulty afte! rwards another since the SARS outbreak last year. The Hong Kong Ballet is try on to play a dynamic role in the Hong Kong community. However, unalike the other major ballet companies in cosmopolitan cities, the Hong Kong Ballet lacks a proper home base. Other funding and tax revenue include... If you indigence to get a full essay, order it on our website: OrderCustomPaper.com

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